Collecting and analyzing event feedback through Salesforce can greatly enhance your ability to improve future events. Here are four effective ways to do this:

Surveys and Forms

• Utilize Salesforce's built-in functionality or integrate with survey tools like SurveyMonkey or FormAssembly to create post-event surveys.
• Design surveys to collect feedback on various aspects such as event content, speakers, venue, logistics, and overall satisfaction.
• Salesforce can capture survey responses directly into contact or lead records, associating feedback with specific attendees for deeper analysis.

Chatter and Communities

• Leverage Salesforce Chatter or Community Cloud to create discussion groups or forums where attendees can provide feedback.
• Encourage attendees to share their thoughts, suggestions, and experiences in real-time during or immediately after the event.
• Monitor these discussions to identify common themes or areas of improvement.

Social Media Monitoring

• Integrate Salesforce Social Studio or third-party social media listening tools with Salesforce to monitor event-related mentions and feedback on social media platforms.
• Analyze sentiment and gather insights from social media conversations to understand public perception and attendee experiences.
• Aggregate this data alongside other feedback sources for a comprehensive view.

Analytics and Reporting

• Use Salesforce Reports and Dashboards to visualize and analyze quantitative feedback metrics such as ratings, scores, and numerical responses from surveys.
• Create custom reports to compare feedback across different events or over time, identifying trends and areas where improvements are needed.
• Apply filters and segmentation to understand feedback from different attendee segments (e.g., VIPs, first-time attendees).

Orchid Connect is a woman-owned Salesforce implementation firm with 30 years of experience serving associations, non-profits and small/medium businesses. We specialize in strategic and implementation services, go-to-market support, and ongoing support. To learn more, reach us at reachout@orchidconnect.com.