How Your Team Can Communicate With Prospective Students
Enhance your student recruitment efforts with Salesforce. Automate communications to keep prospective students engaged.
Imagine if your recruitment team could communicate with prospective students effortlessly. With Salesforce, managing and automating those interactions is a breeze, transforming your recruitment process from a juggling act into a well-oiled machine. Here’s 5 ways how your team can use Salesforce to keep prospective students engaged and on the path to enrollment:
Personalized Email Campaigns
Firstly, Salesforce allows recruitment teams to create and automate personalized email campaigns tailored to specific segments of prospective students. Whether it’s welcoming a new lead, sending program-specific information, or following up after a campus visit, emails can be automatically triggered based on the student’s actions and preferences, making communications timely and relevant.
Automated SMS Notifications
Additionally, recruitment teams can use Salesforce to send automated SMS notifications for quick and direct communication with prospective students. This could include reminders about application deadlines, event invitations, or updates on their application status. SMS is a great way to reach students who may not regularly check their email.
Lead Nurturing Campaigns
Salesforce enables the creation of lead nurturing workflows that guide prospective students through the recruitment funnel. For example, once a student expresses interest in a particular program, Salesforce can automatically send a series of communications that provide more detailed information, testimonials, and application tips, helping to keep the prospect engaged and moving toward enrollment.
Event Invitations and Follow-Ups
For recruitment events like open houses, webinars, or campus tours, Salesforce can automate the entire communication process. You can send Prospective students invitations, reminders, and thank-you notes automatically, and track their attendance or engagement within Salesforce. This ensures consistent follow-up and helps keep potential students interested.
Application Progress Updates
Salesforce can automate updates on a prospective student’s application progress. As students complete different stages of the application process, they can receive automated emails or texts letting them know what’s been received, what’s missing, and what the next steps are. This also keeps students informed and reduces the workload on recruitment staff, as many routine communications are handled automatically.
Orchid Connect is a woman-owned Salesforce implementation firm with 30 years of experience serving associations, non-profits and small/medium businesses. We specialize in strategic and implementation services, go-to-market support, and ongoing support. To learn more, reach us at reachout@orchidconnect.com.
