Salesforce Experience Cloud, formerly known as Community Cloud, is a platform provided by Salesforce that enables organizations to build customized online communities, portals, and websites for their customers, partners, employees, and other stakeholders. It enhances collaboration, engagement, and self-service by providing a personalized and branded experience.
Salesforce Experience Cloud allows businesses to create communities with various features and functionalities, such as discussion forums, knowledge bases, file sharing, case management, event management, and access to real-time data from Salesforce CRM or other integrated systems. These communities can be accessed via web browsers or mobile devices, allowing users to connect and interact with the organization anytime and anywhere.
With Experience Cloud, organizations can empower customers to find answers to their questions, access self-service resources, participate in discussions, and even submit and track support cases. It also enables companies to engage and collaborate with their partners, providing them with secure access to relevant information, training materials, and tools to drive joint business initiatives.
Furthermore, Experience Cloud offers powerful customization options, allowing businesses to tailor the community’s look and feel, layout, navigation, and branding to match their corporate identity and user preferences. The platform also supports integration with other Salesforce products and external applications and systems to provide a seamless experience across different touchpoints.
Overall, Salesforce Experience Cloud helps organizations foster stronger relationships with their customers, partners, and employees by providing a central hub for collaboration, knowledge sharing, and self-service, ultimately enhancing the overall customer experience.