Elevating Fundraising: 7 Impactful Ways to Unleash the Power of Nonprofit Cloud 

1. Donor Journey Orchestration:

• Nonprofit Cloud Feature: Salesforce enables nonprofits to orchestrate personalized donor journeys.
• Impact: Tailor engagement from first touch to ongoing support, ensuring donors feel connected, valued, and inspired throughout their journey.

2. 360-Degree View of Donors:

• Nonprofit Cloud Feature: Create a comprehensive donor profile with integrated data.
• Impact: Understand donor preferences, history, and interactions in one view, empowering targeted outreach and personalized communication.

3. Intelligent Donor Segmentation:

• Nonprofit Cloud Feature: Utilize Einstein Analytics for smart donor segmentation.
• Impact: Analyze donor behavior, segment based on preferences, and deliver tailored appeals, maximizing the effectiveness of fundraising efforts.

4. Streamlined Online Fundraising:

• Nonprofit Cloud Feature: Create seamless online donation experiences with Nonprofit Cloud.
• Impact: Enhance donor convenience, increase online giving, and streamline the donation process for a frictionless experience.

5. Real-Time Donation Tracking:

• Nonprofit Cloud Feature: Use Salesforce for real-time donation tracking.
• Impact: Monitor fundraising progress, celebrate milestones, and inspire donors with transparency on the impact of their contributions.

6. Automated Giving Campaigns:

• Nonprofit Cloud Feature: Leverage Marketing Cloud for automated fundraising campaigns.
• Impact: Launch targeted campaigns, automate communication, and drive donor engagement, all while optimizing campaign performance.

7. Peer-to-Peer Fundraising Excellence:

• Nonprofit Cloud Feature: Engage supporters with peer-to-peer fundraising capabilities.
• Impact: Mobilize communities, empower supporters to fundraise on your behalf, and exponentially expand your reach and donor base.

7. Gratitude and Recognition:

• Nonprofit Cloud Feature: Express gratitude for donors with personalized recognition.
• Impact: Strengthen donor relationships by acknowledging contributions, making donors feel appreciated and part of a valued community.

Orchid Connect is a woman-owned Salesforce implementation firm with 30 years of experience serving associations, non-profits and small/medium businesses. We specialize in strategic and implementation services, go-to-market support, and ongoing support. To learn more, reach us at reachout@orchidconnect.com.