3 Ways to Identify and Manage Sponsorship Opportunities

Identifying and managing sponsorship opportunities using Salesforce involves leveraging its capabilities for relationship management, data analysis, and collaboration. Here are three effective ways to achieve this:

Prospect Research and Identification

• Utilize Salesforce's data analysis capabilities to segment your donor and supporter base. Identify individuals or organizations with a history of supporting causes similar to yours or who have expressed interest in sponsoring events or programs.
• Create custom reports and dashboards in Salesforce to analyze donor data based on criteria such as donation history, engagement levels, and interests. Use these insights to identify potential sponsors who align with your organization’s mission and values.
• Integrate Salesforce with social media platforms and your organization's website to capture and analyze engagement metrics. Monitor interactions and identify prospects who show interest in your activities or have connections with existing supporters.

Relationship Management

• Use Salesforce to maintain a 360-degree, comprehensive view of each prospect or sponsor. Track interactions, communications, and historical engagements to build strong relationships over time!
• Assign tasks and set reminders within Salesforce to follow up with potential sponsors or to nurture existing relationships. Coordinate efforts across your team to ensure consistent and personalized communication.
• Use Salesforce's marketing automation tools to send targeted communications and sponsorship proposals to identified prospects. Track email opens, clicks, and responses to gauge interest and refine your approach.

Proposal and Agreement Management

• Store sponsorship proposals, agreements, and related documents directly within Salesforce using its document management capabilities or integrations with document storage platforms.
• Create automated workflows in Salesforce to streamline the process of drafting, reviewing, and approving sponsorship agreements. Set up alerts and notifications to keep stakeholders informed of progress and upcoming deadlines.
• Track sponsorship revenue and commitments within Salesforce to monitor payment schedules, invoicing status, and overall financial impact. Integrate with accounting systems for seamless financial reporting and reconciliation.

Orchid Connect is a woman-owned Salesforce implementation firm with 30 years of experience serving associations, non-profits and small/medium businesses. We specialize in strategic and implementation services, go-to-market support, and ongoing support. To learn more, reach us at reachout@orchidconnect.com.