4 Ways to Collect Event Feedback
Four ways to enhance your event planning and improve future events with feedback collected through Salesforce.
Collecting and analyzing event feedback through Salesforce can greatly enhance your ability to improve future events. Here are four effective ways to do this:
Surveys and Forms
- Utilize Salesforce's built-in functionality or integrate with survey tools like SurveyMonkey or FormAssembly to create post-event surveys.
- Design surveys to collect feedback on various aspects such as event content, speakers, venue, logistics, and overall satisfaction.
- Salesforce can capture survey responses directly into contact or lead records, associating feedback with specific attendees for deeper analysis.
Chatter and Communities
- Leverage Salesforce Chatter or Community Cloud to create discussion groups or forums where attendees can provide feedback.
- Encourage attendees to share their thoughts, suggestions, and experiences in real-time during or immediately after the event.
- Monitor these discussions to identify common themes or areas of improvement.
Social Media Monitoring
- Integrate Salesforce Social Studio or third-party social media listening tools with Salesforce to monitor event-related mentions and feedback on social media platforms.
- Analyze sentiment and gather insights from social media conversations to understand public perception and attendee experiences.
- Aggregate this data alongside other feedback sources for a comprehensive view.
Analytics and Reporting
- Use Salesforce Reports and Dashboards to visualize and analyze quantitative feedback metrics such as ratings, scores, and numerical responses from surveys.
- Create custom reports to compare feedback across different events or over time, identifying trends and areas where improvements are needed.
- Apply filters and segmentation to understand feedback from different attendee segments (e.g., VIPs, first-time attendees).
Orchid Connect is a woman-owned Salesforce implementation firm with 30 years of experience serving associations, non-profits and small/medium businesses. We specialize in strategic and implementation services, go-to-market support, and ongoing support. To learn more, reach us at reachout@orchidconnect.com.
