Orchid Connect

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a cloud-based platform that provides tools and services for managing and automating marketing activities and campaigns. It is a part of the larger Salesforce Customer Success Platform and offers a range of features to help businesses engage with their customers, personalize marketing messages, and analyze campaign performance.

With Salesforce Marketing Cloud, organizations can create and execute targeted marketing campaigns across various channels, such as email, social media, mobile, and web. The platform enables marketers to design and send personalized emails, create and manage social media ads, deliver SMS messages, and build customer journeys based on their interactions and behaviors.

Key features of Salesforce Marketing Cloud include:

Email Marketing

It allows businesses to create, automate, and personalize email campaigns. Marketers can design visually appealing emails, segment their audience, and send targeted messages at the right time.

Social Media Marketing

The platform enables marketers to manage and publish content across popular social media channels. It provides tools for scheduling posts, monitoring social conversations, and measuring social media campaign performance.

Mobile Marketing

Salesforce Marketing Cloud helps businesses engage with customers through mobile channels. Marketers can send SMS messages, push notifications, and in-app messages to reach customers on their mobile devices.


The platform offers capabilities for managing and optimizing digital advertising campaigns. It allows marketers to create, launch, and track social media ads and display ads across multiple platforms.

Journey Builder

This feature allows marketers to create customer journeys by mapping out interactions across various touchpoints. It enables businesses to deliver personalized experiences to customers based on their behavior and preferences.

Analytics and Reporting

Salesforce Marketing Cloud provides robust analytics and reporting features to measure campaign performance, track key metrics, and gain insights into customer behavior. Marketers can analyze data and make data-driven decisions to optimize their marketing strategies.

Orchid Connect is a woman-owned Salesforce implementation firm with 30 years of experience serving associations, non-profits and small/medium businesses. We specialize in strategic and implementation services, go-to-market, and ongoing support. To learn more, reach us at reachout@orchidconnect.com