Orchid Connect

The Best Practices for Integrating Higher Education and Salesforce

In the dynamic landscape of higher education, the integration of cutting-edge technologies is pivotal to fostering efficiency, collaboration, and a seamless experience for students, faculty, and alumni. Salesforce, renowned for its versatility, emerges as a powerful ally for academic institutions. Here are the best practices to consider when integrating...

20-point Plan to Maximize Your Salesforce Investment

Maximizing the return on investment (ROI) in Salesforce involves strategic planning, effective implementation, and ongoing optimization. Here are 20 ways organizations can get more out of their investment in Salesforce: Do you have Crystal Clear Objectives? Clearly define business objectives and align them with Salesforce capabilities to ensure that...

10-point Checklist to Support Adoption of a New System

Clearly Define Objectives: Example 1: Clearly communicate that the new [system/process] aims to streamline communication, improve customer interactions, and increase sales efficiency… Example 2: Outline specific objectives for a new [system/process]. Emphasize its role in enhancing collaboration, tracking project progress, and reducing time spent on administrative tasks… User-Friendly Interface:...

Salesforce Customization: Your Association, Your Rules!

Don’t let your CRM hold you back – use Salesforce customization features to dance to your association’s unique beat. It’s like tailoring a suit, but for your data. Be the Boss: With Salesforce customization, you’re the boss of your CRM. Mold it to match your association’s needs, processes, and...

Beyond Sales and Customer Service

Salesforce is a versatile platform that extends well beyond its core sales and customer service offerings. Here are several ways to leverage Salesforce for broader business functions: Marketing Automation Utilize Salesforce Marketing Cloud to automate marketing campaigns, personalize customer interactions, and analyze marketing performance. This extends your capabilities into...

Salesforce’s Opportunity Management

Salesforce’s Opportunity Management: Your Revenue-Boosting Dynamo!  It’s time to unveil another gem from the Salesforce treasure chest – Opportunity Management. Think of it as your trusty sidekick for tracking membership renewals, event registrations, and all things revenue-related. Revenue Revolution: With Opportunity Management, you’re not just tracking numbers; you’re orchestrating...